Hokkaido, Horokanai Town
Japan's No.1 Soba Village
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Soba-no-hana view point

Snow falls twice a year

Introduction of soba stores

Famous soba stores

New buckwheat noodle festival

Popular events in September

Access to Horokanai Town

About 90 minutes by car from Asahikawa Airport

Horokanai Town

Soba-no-hana view point

Horokanai is the town with the largest area of buckwheat cultivation in Japan. In summer, the buckwheat flowers bloom in profusion, looking like a white carpet.
This beautiful scenery is so beautiful that it is said, “It snows twice in Horokanai.
The light and colors of the buckwheat fields change in the morning and evening, attracting photographers and tourists alike.

There are four viewpoints in the town of Horokanai. There are information boards along the road, so please take a look.

1. Pure white hill (Shinnariu Area)

The viewpoint called “Junpaku no Oka” (pure white hill) is located in the Shinnarui area, about 6 km south of the Horokanai Town Hall, and was the first viewpoint developed in the town. Here, the white hill is gently curved and looks like a pure white veil. Please stop and take your time to view it.
parking space and benches are available.

2. White silver hill (Shinnariu Area)

This viewpoint was established in 2013. Entering at the information board 1.6 km up on the city side from the pure white hill to the left, you will find the recommended spot, White silver hill, Hakugin-no-oka, where you can overlook the sparkling landscape of pure white buckwheat flowers. The white buckwheat flowers all over the hill are reminiscent of the silvery white world of winter, even though it is summer.

3. White carpet field (Shinnariu Area)

This viewpoint was established in 2014. It is located 300m closer to Horokanai city center from the Pure White Hill.

4. Buckwheat flowers, soba-no-hana viewpoint (Seiwa Area)

The Masawa area is popular as a spot rich in nature. White buckwheat fields stretch as far as the eye can see. In the early morning, fog rolls in, creating a fantastic atmosphere, and in the evening, the setting sun turns the sky and the land red. From the viewpoint, you can see not only the soba fields, but also Mt. Santosan, one of the 100 most famous mountains in Hokkaido, and the surrounding mountains. The soba fields in the Masawa district are a place where visitors can experience the charm of Hokkaido’s nature.

Introduction of soba stores

Horokanai Town New Soba Festival

Many soba stores from the town and all over Japan will gather to enjoy a soba-eating contest, and competitions will be held throughout the two days, including the Amateur Soba Making Dan Certification Tournament, the Hokkaido Amateur Soba Making Meijin Tournament, and the National Women’s Soba Making Meijin Tournament. There will also be a Soba Panel Exhibition where visitors can try their hand at stone milling, as well as an exhibition of heavy machinery used in the soba fields. This event is a great opportunity to enjoy Horokanai, the best soba town in Japan, and is usually enjoyed by many visitors from inside and outside of the town.

Period : early September each year
Place of the event : around the Horokanai Town Hall
Main Activities : Eating and drinking plaza, stage show, panel exhibition, etc.

Horokanai-cho Access

*The time required is the shortest time calculated by Google Maps. Please refer to it only as a reference.

By car (open road)
1 h 22 min. 60.8km

Airport bus 45 min.
JR 18 min.
JR Bus 1 hour 19 min.
For Horokanai and Nayoro.
By car (highway)
41 min. 26.3 km
36 min. 47.3 km
By car (open road)
43 min. 38.9km
Airport bus 45 min.
JR 1 hour 49 min.
JR Bus 1 hour 22 min.
For Horokanai and Fukagawa.
By car (highway)
2 hour 12 min. 171km
By car (open road)
47 min. 38.5km
JR 1 hour 50 min.
JR Bus 1 hour 21 min
For Horokanai and Nayoro.
By car (highway)
2 hour 43 min. 216km
By car (open road)
43 min. 38.9km
JR 3 hour 34 min.
JR Bus 1 hour 22 min.
For Horokanai and Fukagawa.

Koryu Plaza, Horokanai, Horokanai-cho, Uryu-gun, Hokkaido
TEL: +81-165-35-2380  FAX: +81-165-35-2555

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